Skift Take

In Skift's top stories this week, United Airlines further personalizes the guest experience, American Airlines has to tackle new flying patterns, and the United Arab Emirates unveils an ambitious tourism strategy.

United Airlines, Alcohol Wipes and Finding New Customer Touch Points: Some passengers want to talk to people. Some do not. United Airlines wants make sure they all have a choice. Four Seasons Won’t Let Tech Replace the Human Exchange Expected of Luxury: Luxury brand Four Seasons believes strongly that guests who are spending more money need to be pampered a little, says its chief commercial officer. But it is smart to shy away from certain types of tech because of that? American Airlines CEO on Tackling the New Trave